George Guling Inovasi Kopi

George Guling Inovasi Kopi

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George Guling, Inovasi Kopi; Pulu-pulu, Toraja, Indonesia; Arabica Typica; Washed; 2026

Lavender | Floral | Caramel | Orange


First introduced on our coffee list: 2025
Sourced through Coffee Beyond Borders

Toraja Pulu-Pulu coffee grows beneath the shade of native trees, on land that has been carefully tended by generations of smallholder farmers.

What makes Pulu-Pulu’s coffee exceptional? It’s the high elevation, the mineral-rich soil, and the unique post-harvest traditions

Expect a cup that is deep, full-bodied, with deep spice notes, ripe citrus fruit, and a warm, earthy finish—the kind of coffee that has long sweet lingering aftertaste.

The producer George Guling began to process coffees in 2018. In 2022, he led the team with his two other partners to start the washing station Inovasi Kopi to help and assist Sulawesi coffee farmers. Their assistance include farming knowledge, fertilizer supports, investing in green houses.

This coffee is exported from Indonesia from Coffee Beyond Borders (CBB), a specialty coffee trader based in Jakarta, Indonesia. It is the specialty green coffee sourcing and trading arm of Indonesia International Trading (IIT). Established in 2016, the company sources Indonesian and international green coffee for local and global buyers. Its broader mission is helping change perceptions of Indonesian coffee quality.

CBB met George in 2021 in a cafe expo and they immediately felt his sincerity to really help Sulawesi coffee farmers. Having cupped his coffees for the first time and understanding that Sulawesi is a very difficult origin to source, they fell in love to this potential journey immediately and would like to explore deeper about this origin.

George and his team are processing coffees from multiple regions in Sulawesi, i.e. Pulu-pulu, Minanga, Awan, and Gasing. For now, only washed coffee is available.

This coffee is used as the competition coffee for the inaugural ASEAN Coffee Roasting Championship (ACRC) 2026 in 11-13 March 2026, in Bangkok. It was also used as the mystery coffee for roasting in the preliminary round of the Inaugural Home Roasting Championship 2025 held in conjunction with Singapore Coffee Week. 



Savouring our world in a cup!
Enjoy!

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Text blockArabica
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Region: Pulu’-pulu, North Toraja Regency, South Sulawesi, Indonesia
Producer: George Guling
Processing Inovasi Kopi
Variety and Species: Arabica Typica
Crop Year: 2026
Processing Method: Washed
Altitude: 1,800 - 2,000 metres above sea level

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