Parchmen Academy of Coffee and Tea

School Motto

Uphold the Farmers

An ancient Chinese poem says it all - very few know the hard work of the farmer who toils in the field ("鋤禾日當午,汗滴禾下土。 誰知盤中飧,粒粒皆辛苦。). The wonderful taste of the drinks we consume are indeed the results of hard work and talents of these farmers. When we learn a skill in making or serving a beverage, we are in fact learning how to best represent the farmers and their efforts. This is the correct kind of attitude we hope to inculcate in our fellow learners.


It is towards this end we organise our signature "Farm Stories" series.


School Objectives

We hope to leverage on the school platform to inculcate some values:

1. Good coffees and teas can be enjoyed on their own, and usually does not require sweetening or blending. Enjoy them "neat" just like whisky and build a relationship with them, before deciding on whether their tastes can be enhanced via sweetening or blending.

2. Tasting is a science and an art that can be learnt with patience. 

3. Great tasting alcohols should be savoured slowly and not wasted.